The biggest truth about coffee is that there really is a ton of misinformation everywhere!  I hope to tell you the truth, and I will try to keep it as brief as possible.

First, you must start with the best raw coffee beans.  Coffee crops are quite variable; a great Colombian one year may be horrible the next, and vice versa, so you have to cup (taste) new coffees constantly.

Second, after the best beans are acquired they must be roasted.  The roasting process is where a great coffee can be destroyed.  Each coffee origin will have its own peak roast level that will bring out the absolute best flavors in that bean.  That is what I love to do - find that peak roast level.

Third, all coffee begins to stale after roasting, almost immediately in fact.  This staling occurs due to oxidation, and unless the fresh roasted beans are put in an airtight, oxygen free environment this staling continues until the coffee is completly void of any flavor, and becomes bitter.  Grinding coffee accelerates the staling, because more surface area is exposed to the air.  Once the beans have been ground they will go stale in hours.

Does the coffee you buy now have a roasting date on the package?  Probably not!  Are you drinking stale coffee?   Unfortunately you probably are.   Now that you know how coffee stales, you can make a more informed decision when purchasing your coffee. You can always order fresh, right out of the roaster, coffee beans from Kuhlman’s and enjoy fresh, full flavored coffee.

This is why you should order Kuhlman’s fresh roasted whole bean coffee in small quantities, no up charge for shipping on all orders allows you to do this, store your coffee properly, and grind your beans just prior to brewing to ensure you are experiencing the most flavor out of the wonderful gourmet coffees we have to offer.

Now you have the truth about coffee freshness.